Starting from the briefing that the client gives us, and using the information from our Study, we carry out a search of the most suitable Personalities that best convey the values that the brand wants to spread to their consumers.
Personality Ad-hoc Cards
Different types of cards with specific information about the personality according to customer requirements. Intermediate step between BPM Card and Personality Study.
Contained data: level of knowledge, general assessment, and 17 image assessed attributes of the personality, based on total population and differentiated by consumers’ gender, age and social class. Plus, a summary from the information that contextualizes the personality data and that is the differentiation factor of Personality Media´s activity.